About This

• Steamed Cooked and sealed for freshness
• Variety pack contains three exciting Beneful wet dog food flavor combos featuring tender, meaty chunks with real beef, chicken or lamb and real veggies and grains you can see in a dog food gravy
• High protein dog food helps support strong muscles and contains no artificial colors, flavors or preservatives
• 100 percent complete and balanced nutrition for adult dogs
• 23 essential vitamins and minerals to support overall health Beneful dog food with gravy proudly produced in Purina-owned, U.S. facilities and packaged in convenient recloseable tubs for easy storing of leftovers
• Serve the tender, meaty chunks in savory gravy as a delicious meal, or use as enticing wet dog food toppers mixed with his favorite dry kibble Produced in U.S. facilities where steps are taken to nurture your dog and the environment we share, like conserving water, investing in renewable electricity, and maintaining zero waste for disposal
• Spoil your pet with Purina products. Reward yourself with points on every purchase. Download the myPurina app today
• Considerations: NEW: Please see master list for updated Bullets/Highlighted RTBs and corresponding order. Please evaluate the bullet points to determine if we can simplify the text further. Across each formula, we would like to have consistent language and order. If there are bullets that overlap with Beneful dry, please utilize consistent language. For example, the sustainability bullet. Please utilize the final approved language that dry is establishing.
• SEEKING INSIGHT: We’d like to explore focusing on how Beneful Freshly Prepared Meals is solving a barrier to entry within the wet or fresh category. Please reference the Frida Baby example linked above. Within the RTBs, we like how they start the bullet with a powerful, yet short reason to purchase. Is this something we could explore? Ex: “Gentle plus effective suction”